This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant Bikes, as an ambassador we are always looking to engage the cycling community (B2C).

We used Facebook Live to record questions and also speak to local businesses. Since I work predominately with B2B it is not a medium of content I have seen used much since the August 2015 launch.

Since Facebook have 1.4bn mobile users (LinkedIn 100m login each month across all devices)  the platform is perfectly positioned to be the B2B Marketers new vehicle. Understanding peak viewing times will also aid volume.

A few ideas when using the tool:

  1. Kinds of content to stream include interviews, Q&As, Behind-the-scenes, client soundbites, future product releases, other larger presentations that could use Live as a secondary stream. 
  2. Once you have chosen your content ensure you have a description that will pull a crowd! 
  3. Engage with viewers by name (keep it personal) and respond to questions. 
  4. Go live often and experiment with length of time 
  5. Ensure your audience follow in order to receive notifications of when you are live.
  6. Have a good internet connection! 

Beyond the business benefit of using Facebook Live I can see this being a key recruitment tool for organisations with their future workforce all spending time on the platform. Whilst KPMG have shortened their interview process perhaps they are going to be engaging earlier with digital?