04 Jul, 2018 Instagram & The Time Well Spent Philosophy By Passle At the turn of the year, Zuckerberg announced that Facebook would be focusing their efforts on ensuring that the time users spend on...
11 Apr, 2018 Data privacy - is it worth missing out on all the fun? By Passle It is by now widely accepted that millennials spend a good chunk of their lives online, scrolling through Facebook and uploading photos...
05 Apr, 2018 Zuckerberg on GDPR By Passle It's fair to say that Zuck and Co have had a rough time of it of late with regards to the data and privacy discussion. Not without good...
14 Jan, 2018 Facebook moves to prioritise person to person content By James Barclay Last week Mark Zuckerberg vowed to change the way content is presented to Facebook Users - "We've gotten feedback from our community that...
12 Jan, 2018 Facebook to show less mindless videos and more personalised content from friends and family By Passle “Protecting our community is more important than maximising our profits” said Mark Zuckerberg in Facebook's Q3'17 earnings call. It's...
18 Dec, 2017 Engagement Bait and Facebook's Changing News Feed By Passle Facebook are making changes to penalise users and page owners that resort to “engagement bait" - or rather - content that openly...
16 Oct, 2017 How do I grow my audience? 6 steps to build a digital community around your brand. By Eugene McCormick Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...
28 Sep, 2017 #Hashtagspiration: where to find it? By Passle This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...
30 Aug, 2017 Whose analytics do you trust? By Passle The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...
19 Jun, 2017 Summer slump? A great time to sort out your personal branding By Passle In the day to day of working and living, it's easy to forget to keep an eye on the basics and tinker them every so often. Like anything...
03 May, 2017 “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” -Bill Gates By Passle This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...
03 May, 2017 Make your content work harder: repurpose it! By Passle I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...
22 Feb, 2017 LinkedIn: I don’t care about work anniversaries By Passle Grumpiness around the new LinkedIn interface is nothing new – advanced search has received the bulk of the complaints (it’s still there)....
16 Feb, 2017 Does Snap Inc. Merit a $20 Billion Valuation? By Passle Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...
21 Nov, 2016 Snapchat or Instagram? By Passle Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
20 Oct, 2016 Hive Mind Becomes a Reality on Facebook By Passle When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later,...