I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found the interruptions distracted rather than added to my reading experience.
However, as a concept it could have teeth - particularly when it comes to guides - the interjections could provide opportunities to share more information if requested by the reader.
Go on and have a play, and let me know what you think about it.
Technology Imitates Art The rise of the conversational interface Written by Paul Campillo Designed by Iker Fernández & Sevkan Ariburnu