PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Like many others, we see step-change advantages for our clients in the use of Generative AI over the pre-AI technologies, and it is now...

The legal marketing landscape is evolving through the lens of Generative AI.   This discussion follows up on my previous article,...

I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...

Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners. ...

Are you interested in using ChatGPT to supercharge your thought leadership? At Passle, we are tremendously excited to announce that our...

We have an exciting opportunity for you if you would like to be involved in our AI beta testing group. This will give you access to the...

There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...

A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

Using the phrase Account Based Marketing ('ABM') is now commonly understood across all industries. Is everyone executing it well? Not...

A new report from the Content Marketing Institute shows that large companies are hopping on board the interactive content train. With so...

I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...

Here at Passle we use Drift to power the instant chat box on our website. While it does offer a bot functionality, we make sure that it...

I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found...

I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share: 1. Jukedeck Get AI to design your video...