Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore improving your search engine rankings.
Here's a few actionable ones:
- Sort out your 404 error pages and redirect. Raw log files or Google search console can help you find those.
- Find underperforming pages and link to then internally (where it makes sense)
- Original research people can reference is ideal for longevity