21 Dec, 2023 Driving better search results for expert written content By Samuel Page Content written on Passle tends to be digestible, timely, specific, and written by a professional such as a lawyer or consultant. While...
30 Nov, 2021 How Passle optimises for SEO By Tom Elgar Passle promotes content for the search engines in three ways: Technical: As a SAAS product, we are able at Passle to iterate our...
09 Nov, 2020 Winning at SEO using structured and dynamic content By Samuel Page 23 years ago, three university students, Larry, Sergei & Scott, created a search program to plagiarise content for their assignments. It...
19 Aug, 2020 The key features of SEO: A poll of experts By Tom Elgar Kevin Gibbons, something of a player in the UK SEO industry, ran a Twitter poll in April this year on the key features of SEO. While the...
13 Jan, 2020 Engaging an SEO agency the right way By Samuel Page In a past life, I worked as a Search Engine Optimisation consultant. It was my role to audit websites and identify improvements that...
30 Dec, 2019 Google BERT aims to kill off the SEO agency By Tom Elgar From the earliest days of the search engines, there has been an on-going battle between the search engines, Google in particular, and the...
30 Oct, 2019 Google's new guidelines on how to write high-quality content By Samuel Page It's a little known fact that Google has a huge team that helps it determine the quality of sites for its search rankings. Alongside its...
28 Oct, 2019 Helping expert clients find your content (Google - BERT update) By Samuel Page Generally speaking, if you are an expert in Search Engine Optimisation you need to spend an immense amount of time understanding how...
21 Nov, 2018 Google: how to get 100% for SEO By Tom Elgar Google has (finally!) released a service to check your website’s SEO. This is a huge relief for everyone in B2B marketing as we can now...
15 Jan, 2018 HTTPS for all! By John Bosley As of January 2018, Passle is now offering HTTPS to all of our clients free of charge. Having your subdomain on HTTPS means that any...
23 Oct, 2017 9 Content Marketing Stats to Help Convince Your Senior Managers By Passle The Content Marketing Institute has updated its 2016 stats to share 9 stats designed to get senior buy -n. Very useful, particularly as...
16 Oct, 2017 41% of Digital Marketers believe blogs rank highest at bringing in qualified leads By Passle In the Search Engine Journal report below, marketers will find various interesting findings. The one I've highlighted below is the stat...
04 Sep, 2017 The Invisible Buyer - 60% of the buyer journey is complete before you ever know about it. By Eugene McCormick Having heard every 'expert' under the sun harp on about how the buyer journey has changed etc., I still had never experienced my 'penny...
30 Aug, 2017 The rules for SEO have evolved and so should you By Passle Search queries are getting longer and more conversational, which means that if you are still relying on keywords alone, it's time for a...
27 Jul, 2017 No, I don't want your guest post By Passle If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...
24 Jul, 2017 SEO in 2017 - The 80/20 framework By Eugene McCormick A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...