When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed absolutely ridiculous! Why would I do something I didn't like 20 times...

While there was some logic to that, I've found the 3 Rs (reminder, routine and reward) to be a much more effective plan.

Putting these 3 points into action is what helps me create content every week.

Reminder - In the morning we get an email through calling for content for our newsletter. Then again later in the day, I get an alert.

Routine - At 3pm I write my post. I try to spend only 15 minutes or less so it doesn't become cumbersome and send it off for a quick check by a colleague to make sure I'm not spouting guff.

Reward - my posts goes into our weekly newsletter and is shared on mine and my colleague's LinkedIn as an article. My posts is liked, shared and sent via ISTATOY

But most importantly, my reward is when clients, prospects and colleagues engage with my content and it opens doors for me that were previously shut.