May 18, 2015 | less than a minute read

Linkedin Adds Analytics to Its Repertoire

Passle

Linkedin has been quietly adding analytics to the platform since the end of April, but the change is now official.

What this essentially means, is that as well as knowing who has viewed your profile, you can now see who has viewed your individual posts in the last six months. At the moment, it's only really able to provide you with information on the logged-in visitors, but this will hopefully change in time.

It's a natural move for Linkedin, which has been increasingly focusing on its publishing tools: a good way to get users to stay on its website a little longer.

More practically, writers regularly using Linkedin to publish their articles will have a better way of finding out which of their posts are making the most impact. A good way to refine your content writing and publishing strategy.

LinkedIn, the social network for the working world, has been on a mission to add different services to its platform to expand the ways that people use it beyond looking for jobs and basic networking. One of these, a publishing platform for people to write and share blog posts about work life and other professional subjects, is today getting a boost: a new analytics tool so that authors can better track traffic that their posts receive.