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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read
Reposted from Gail Kenny Insight

Picking the Right LinkedIn Profile Picture

When it comes to your LinkedIn profile picture, you need to remember this is a professional platform and therefore not really for the photos you're likely to see on Facebook. 

Airbrushed selfies of course are flattering yet not reliable on how you look on daily basis especially at work! A photo of you in a group or with another person can cause confusion to whom's profile they are on.Photos at a wedding/bar etc don't really relay the professional manner in which LinkedIn acts as, especially those photos holding an alcoholic drink! Lastly no image can look like an unfinished profile.

1. Choose a photo that looks like you.

2. Make sure your face takes up at least 60% of the frame.

3. Choose the right expression.

4. Wear what you’d wear to work.

5. Choose a background that isn’t distracting.

In a Passle webinar today called Generating Leads of LinkedIn they explained if you make these small changes to your LinkedIn and keyword optimise it as well as you can, you'll stand out from those who don't and consequently receive much more exposure.

At first blush, it may have seemed like a good idea -- a great profile pic. What better way to convey one’s importance than to pose with a former president? But the man gripping Bill Clinton’s hand looks scared and nervous, seeming almost to shrink alongside the charismatic leader. Rather than projecting an air of success, he comes off as star-struck and immature. Another person, a female executive assistant, offers up a relaxed grin, but the probable source of her good spirits can be seen lined up on the bar behind her, and an excess of exposed skin makes her smile the last thing you’re likely to focus on.  If you were looking for a new employee or recruiting a leader for a company, how likely would it be that you’d hire either of these people?

Tags

linkedin, profile picture, recruitment, professional