This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Be Responsive or Be Damned (by Google)

From April 21st, Google will start penalizing websites that aren't optimized for mobile. Responsive design is Google's recommendation.

More and more traffic comes from mobile users, so it makes sense to have a website that's readable on every device.

Time to freshen up your website then?

The non-mobile Google penalty makes sense. Google is looking to provide its users the best search results possible. Sending a user to a site that’s difficult or impossible to read and browse would foster a poor user experience. The consequences of non-mobile can be pretty dire for law firms. According to a recent study, “60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.” Blowing off mobile feeling secure that your business readers are using non-mobile devices is fool hardy. 25 to 40 percent of law blog traffic is coming from readers on mobile devices.

Sign up to receive all the latest insights from Passle. Subscribe now

Tags

mobile, responsive design