An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark and Charles Nixon, it is really nicely produced with loads of break-out boxes with real world case studies & pithy quotes.
"A relationship, I think, is like a shark. You know? It has to move forward constantly or it dies. And I think what we have here is a dead shark." - Woody Allen was always strong on Professional Services Marketing.
There are quality contributions throughout from the leading lights in the field:
Richard Grove, Allen & Overy LLP
Daniel Smith & Claire Essex, Baker & McKenzie
Clive Stevens, Kreston Reeves
Louise Field, Bird & Bird LLP
Tim Nightingale, Nisus Consulting
Ben Kent & Alastair Beddow, Meridian West
Lisa Hart Shepherd, Acritas
Nick Masters, PwC
Dale Bryce, Asia-Pacific Professional Services Marketing Association
Gillian Sutherland, AECOM
Susan D'aish, MacRoberts LLP
Dan O'Day, Thomson Reuters Elite
Matthew Fuller, White & Case LLP
Amy Kingdon & Eleanor Campion, Atkins
Jessica Scholz, Freshfields Bruckhaus Deringer
Giles Pugh, SutherlandsPugh