As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services Marketing Handbook.
Thought leadership: transforming insights into opportunities, Alastair Beddow, Associate Director, Meridian West.
I rather liked his conclusion:
"Thought leadership at its heart is about packaging up what the most commercially savvy professionals already do on a daily basis: sharing perspectives on issues dominating the agenda of their clients, with a view to helping clients makes sense of the issues for their own business.
For busy executives trying to tread water and keep an eye on strategic opportunities and risks, external perspectives are incredibly helpful and cement the relationship between client and adviser."