Here are four great (and free!) Twitter tools you might not have heard of, which can really make a difference to your Twitter presence and your brand-building. Check them out:

start A FIRE

If you like sharing links, especially to content that isn’t written by you or your business, then start A FIRE is a great way to drive traffic back to you.

It’s a new free tool that syncs up with your Buffer feed so that whenever you link on Twitter to external content, your logo will still appear on their page with a handy ‘shared by’ button. You can also create promoted content which will appear, so that even when you share links, customers can still find their way back to you.

I’ve only been using it for a week, and so far I’m impressed with how easy it is to use. The analytics are a little clunky at the moment, but I’m sure that’s something that will continue to improve.


Pablo is a fantastic tool created by Buffer, which allows you to add text to an image and share it within seconds. It’s an easy way to add a visual element to your tweets. There’s a variety of images and fonts to choose from, and you can also add your logo to the image.

I love using it when I share Passle articles, pulling out quotes from it so that readers have a taster of the text.

If I have one caveat is that I wish there were a greater choice of colours for the text and filters for the images, but what it does it does very well. Plus, nothing stops you from uploading your own background image!


If hashtags are a thing that freaks you out, then you’re going to love Rite Tag. It’s a tool that suggests trending hashtags for you when you tweet. It allows you to search for influencers to include, public images to add, as well as hashtag analytics. In short, it’s a fantastic tool when you have an important tweet to send and want to maximise its impact.


Stuck for content ideas? Swayy suggests content for you to share which is relevant to your audience. If you are using Passle to create your knowledge pieces, then this is a great way to keep up to date with relevant content in your field to react to. Like RiteTag, it suggests influencers and relevant hashtags when you try to share content on social media.

There are a lot of tools out there that do similar things, but I feel swayy is one of the more user friendly ones.