For Kim Perret and the Jones Walker team, Passle's Thought Leadership Suite has helped them prove how effectively their lawyers can publish content as quickly and easily as possible. Having now published over 400 insights from over 100 authors, we caught up with Kim to hear more about their experience working with Passle. 

Transcript

Working with Passle is really a dream, the team is amazing. I had really been wanting to work with Passle for a number of years and just needed the resources so that we could get going. We were finally able to run a pilot about three years ago, and the team, Ali and Yasmin, were terrific in helping us put that together. 

And the lawyers love them, we love them, so it's been a wonderful experience. 

When we first ran the pilot, we really wanted to see how effective it would be with the lawyers, if they would buy into it, because I had always knew and agreed with Passle that you had to make getting lawyer content get out to be a product as quickly and as easily as possible. And so really went through Passle, that they were each very quickly able to develop their content with their insights and ideas and put it into the market. 

We really focus on thought leadership, and Passle really helps drive the engine of thought leadership, making content that's leading to business opportunity.