Senlin Zhang has released the results of his survey into professional services and solutions marketing: brand, business development, and client relationship.

While the pool of respondents is rather small (23), the results are still an interesting read, outlining the top challenges for instance:

  1. Lack of dedication to business development
  2. Leads not properly nurtured
  3. Marketing strategy not aligned with business objectives
  4. Competence gaps in the current team
  5. Uncoordinated business development efforts