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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

Passle 2025 Wrapped: Our Year in Numbers

As 2025 comes to a close, we're taking a moment to pause, reflect, and say thank you. This year has been defined by momentum, meaningful progress, and a community that continues to push legal marketing forward.

The numbers tell part of the story. The CMO Series Podcast reached more than 870,000 listens, driven by generous and candid conversations from our guests who continue to raise the bar for leadership and insight across the profession. We’re hugely grateful to every guest who shared their time, experience, and perspective.

Behind the scenes, our product and engineering teams delivered eight product sprints, alongside multiple mobile app updates, all focused on elevating our product to help firms turn thought leadership into measurable business impact. 

Throughout the year, Passle’s live events brought together hundreds of leading firms and legal marketers, creating space for honest discussion, collaboration, and connection.

One of the defining milestones of 2025 was the launch of CrossPitch AI. Already supporting 37 firms, CrossPitch AI is helping teams overcome complex cross-selling challenges by building awareness and trust across practices. The results so far include over 36,000 new connections and more than 6,000 interactions with thought leadership content, with many more ahead as firms look toward 2026.

Here’s to a well-earned break and to building even more momentum together in 2026.

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Tags

e2e, marketing, professional services