An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat erroneously, that Apple (in 1997) was one of the 5 or 6 biggest global brands. But within 4 years and certainly 6 years (iPod debuted in 2001) that was undeniably true. Think Different was the beginning of that rebirth.
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The Think Different campaign launch in 1997
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What we have is something that I am very moved by. It honors those people who have changed the world. Some of them are alive today. Some are not. But those ones that aren't, as you'll see, you'll know, that if they ever used a computer, it would have been a Mac.
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