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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Should Professionals do self-deprecation?

I've tried to find the source of these cartoons. Is this a big corporate content play to show the zany side of KPMG or just someone being quite funny on an A4 pad? Either way it brings out a bit of humanity and humility that can often be lacking in corporate comms.

Certainly we have found that the most senior professionals (who tend to be our most prolific content creators), once they get engaged, have such breadth of experience that they have the confidence to really bring some personality to their world.

The online world really has no need of yet more anodyne business jargon. Let the oracle speak!

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kpmg