This is a really great example of some hero content marketing by GoCompare. The lesson here is your topic doesn't have to fully relate to your core business - merely connect with your target audience, in this case using nostalgia. This approach might be worth considering as a more cost effective alternative to sponsorship and may gain more readership than largely technical hero research/content.
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Effective Hero Marketing
interactive infographic that highlights just how far phone screen resolution has come in just under two decades.