This is a really great example of some hero content marketing by GoCompare. The lesson here is your topic doesn't have to fully relate to your core business - merely connect with your target audience, in this case using nostalgia. This approach might be worth considering as a more cost effective alternative to sponsorship and may gain more readership than largely technical hero research/content.
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Effective Hero Marketing
interactive infographic that highlights just how far phone screen resolution has come in just under two decades.
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...