ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for their business.

Some interesting takeaways:

  • From those surveyed, they've determined the best time to lead a webinar is at 3pm (GMT) at the heart of the week (Tuesday-Thursday).
  • The average viewing time is 56 minutes, longer than I expected in this low-attention span world!
  • The Q&A remains the top interactivity tool (88%), though social media applications are catching up (34%).
  • 20.6% of total attendees watch webinars on-demand.
  • 16.5% of webinars use integrated video.

There might be some interesting ideas in there for you and your firm to try out. Click on the link below to download the full report.