PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Whether it's the abrupt arrival of the WFH work-style, the growth of e-commerce, or the shifts in supply chains, businesses are faced...

This is a companion piece to my blog post 5 things I've learned from working at Passle. Here are 5 quick techniques marketers can learn...

A common trend for B2B tech vendors has been underpinning their marketing campaigns with Lead Generation. With businesses wanting to...

Twitter is now making it possible for users to send direct messages from any website. The platform is already being used very...

I had heard that the organisers of the Olympics are control freaks but this is extreme.  With a heavy-handed legal letter the US Olympic...

I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...

I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...

At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...

At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...

Below is a great article by Josh Hayman which demonstrates that going after the next shiny topic isn't necessarily what your audience...

You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

I'm currently...