12 Aug, 2021 The 4 Most Important B2B Digital Trends from 2020 By Passle To say that 2020 has altered how we interact with the world would be an understatement. Existing digital trends have been exponentially...
06 Nov, 2017 5 Things B2B Marketers Can Learn from Passle By Passle This is a companion piece to my blog post 5 things I've learned from working at Passle. Here are 5 quick techniques marketers can learn...
31 Aug, 2016 Twitter continues to put customer service at its core By Passle Twitter is now making it possible for users to send direct messages from any website. The platform is already being used very...
01 Aug, 2016 B2B providers - the US Olympic Committee wants to stop you tweeting about the Olympics By James Barclay I had heard that the organisers of the Olympics are control freaks but this is extreme. With a heavy-handed legal letter the US Olympic...
27 Jul, 2016 Instagram and Business: 7 Strategies for B2B Companies By Passle I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...
15 Jun, 2016 Say Something About Yourself By Passle I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...
13 May, 2016 A sneak peak at the new Instagram Business Profiles By Passle At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...
24 Mar, 2016 Is it the beginning of the end for social analytics? By Jess Tanner At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...
15 Mar, 2016 Why you need to create more "boring" content By Passle Below is a great article by Josh Hayman which demonstrates that going after the next shiny topic isn't necessarily what your audience...
10 Mar, 2016 Account-Based Marketing Comes to LinkedIn By Passle You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...
25 Feb, 2016 Lessons from B2B Intech #1: Smarketing By Passle Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day. I'm currently...
10 Feb, 2016 Best B2B digital marketing campaigns By Passle B2B Marketing has featured 8 B2B companies who have stood out for their winning digital campaigns. Two in particular were impressive:...
09 Feb, 2016 Marketing automation requires experts in their field By Passle Great post by Paul Sullivan over on LinkedIn. Paul will be chatting to Passle's David Kirk tomorrow about marketing automation. So if you...
25 Jan, 2016 Why email newsletters work for B2B content By Adam Elgar The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...
19 Jan, 2016 Metrics to measure B2B content marketing success By Passle An interesting post by Jordan Con suggesting these five metrics for measuring success: Email open rateSocial sharesExit rateLead...
01 Dec, 2015 What is the secret to a successful webinar? By Passle ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...