PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

To say that 2020 has altered how we interact with the world would be an understatement. Existing digital trends have been exponentially...

This is a companion piece to my blog post 5 things I've learned from working at Passle. Here are 5 quick techniques marketers can learn...

Twitter is now making it possible for users to send direct messages from any website. The platform is already being used very...

I had heard that the organisers of the Olympics are control freaks but this is extreme.  With a heavy-handed legal letter the US...

I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...

I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...

At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...

At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...

Below is a great article by Josh Hayman which demonstrates that going after the next shiny topic isn't necessarily what your audience...

You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.I'm...

B2B Marketing has featured 8 B2B companies who have stood out for their winning digital campaigns. Two in particular were impressive:...

Great post by Paul Sullivan over on LinkedIn. Paul will be chatting to Passle's David Kirk tomorrow about marketing automation. So if you...

The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...

An interesting post by Jordan Con suggesting these five metrics for measuring success:Email open rateSocial sharesExit rateLead...

ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...