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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

25 results for: b2b
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To say that 2020 has altered how we interact with the world would be an understatement. Existing digital trends have been exponentially...
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This is a companion piece to my blog post 5 things I've learned from working at Passle. Here are 5 quick techniques marketers can learn...
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Twitter is now making it possible for users to send direct messages from any website. The platform is already being used very...
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I had heard that the organisers of the Olympics are control freaks but this is extreme.  With a heavy-handed legal letter the US...
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I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...
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I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...
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At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...
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At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...
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Below is a great article by Josh Hayman which demonstrates that going after the next shiny topic isn't necessarily what your audience...
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You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...
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Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.I'm...
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B2B Marketing has featured 8 B2B companies who have stood out for their winning digital campaigns. Two in particular were impressive:...
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Great post by Paul Sullivan over on LinkedIn. Paul will be chatting to Passle's David Kirk tomorrow about marketing automation. So if you...
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The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...
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An interesting post by Jordan Con suggesting these five metrics for measuring success:Email open rateSocial sharesExit rateLead...
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ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...