It seems that a significant portion of the real estate brokerage market is under threat from yet more new entrants.
To compete with these online players, brokers need to have an online presence that goes beyond simply listing properties and waiting for purchasers to turn up. They need to demonstrate that they know their sector better than any rivals and that they can get the best possible price for a property.
Content Marketing is a great way for traditional agents to both drive search results and convince sellers that they have a knowledge of their sector that cannot be rivaled by a one-size-fits-all service.
The company launched in April 2014, offering a fixed-fee service that now costs £665 plus value added tax, or £995 plus VAT in expensive London postcodes — compared with a £5,600 average fee from a traditional agent. In what it calls a “hybrid” model, Purplebricks operates a network of 165 local freelance agents who provide face-to-face services, but does not run branches. Services, such as agents handling viewings, incur extra charges.