Social Media London asked its #smlondon community for their 2016 predictions. We're chuffed of course that Rebecca Morgan from singled us out for praise, but it also makes for interesting reading.

Here are some of their predictions:

  • Blab and Periscope will continue to grow
  • Employee advocacy is going to be a bigger deal
  • Video, video, video
  • 'Buy now' buttons will start appearing on Instagram
  • User experience will be at the forefront, with a 'back to basics' approach, seeing a reduction in apps and social media networks.
  • Social media will increasingly become a 'pay to play' to field (we're already seeing that with Facebook).

So, what are your predictions?