Some workplaces still frown upon their employees using social media during work hours, but this is actually quite a shortsighted approach.

Ryan Holmes, CEO at Hootsuite, details in the article below ways in which you can tap into employee advocacy to build yourself a huge following.  

However, you do need to follow a few guidelines, such as:

  • Encouraging employees to tap into the right networks, not just their pals on Facebook. This is where some basic social media training could come in handy, encouraging them to target relevant Linkedin groups for instance.
  • Establishing some groundwork for sharing content, perhaps a particular hashtag could be the norm for instance. What is acceptable, and what isn't, etc. 
  • Make the sharing process as easy as possible. While it's good to have a second pair of eyes on articles, you should minimize the steps to publishing content on social media networks.

Giving your employees the option to promote their own workplace on social media is not only a great way to increase your reach, it will also give your employees a feeling of ownership for your brand. A win-win situation really.