LinkedIn's added insights to its job postings, which will help job seekers find out more about your company, including whether they have any connections working there, whether the company have a history of hiring similar people, and who will be their future colleagues.

It's a win-win situation, facilitating the jobseeker's research into your company, and making sure that a higher calibre of candidates are applying for a position.

if you're not using LinkedIn to hire or apply for work, it might be time to change your strategy.

These features are also useful for B2B marketers wanting to gain insights on a company - after all, the heart of a company are its hires.