As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:

10 posts about Social Media Marketing

• Connor Kinnear, How to differentiate yourself on LinkedIn
• Claire Trévien, Social Media and Lawyers: new figures [infographic]
• Tom Elgar, Why doesn’t Twitter work for Professional Services?
• Claire Trévien, 5 ‘Boring’ Companies that are Rocking Instagram
• Chris Grant, Is your Social Media Policy Holding you Back?
• Claire Trévien, 7 Twitter faux pas to avoid
• Adam Elgar, How to promote your B2B content on Pinterest
• Claire Trévien, Is your Linkedin profile optimized for success?
• David Kirk, Is it time to incorporate Snapchat into your B2B Content Marketing Strategy
• Claire Trévien, Why you should make social selling a part of your lead generation strategy

10 posts about Content Marketing

• Chris Grant, Content Marketing for ‘Boring’ Companies
• Claire Trévien, The Top 5 Content Marketing Books of 2015
• Ben Hammersley, The Human Element of Legal Content
• Claire Trévien, How to Write a Killer Headline Without Using Clickbait
• David Kirk, How to Create an Effective Call-to-Action
• James Barclay, Content marketing from the year 1900
• Adam Elgar, Using the ‘F’ in Email Design
• Sam Dight, Content Marketing for Property People?
• Tom Elgar, Hero, Hub, Hygiene – a content strategy for Professional Services firms
• Chris Grant, B2B Content, Fast Food or Haute Cuisine?

Enjoy the rest of 2015, and see you next year!