We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a quick beer. It's quick and informal. Yet our banks also use it to provide balance updates, our insurers, and, good forbid, claims management companies.

But professional services firms struggle. How should lawyers, for example, respond to the client that insists on communicating by text. Surely complex arguments cannot be condensed into a few short sentences?

It will not always be appropriate, but it should be part of a professional's comms toolkit. Clients increasingly turn to, again for example, their lawyers for wider advice. And sometimes that advice need to be brief and straight to the point. A text works perfectly.