- Tim Hughes' practical, useful and interesting talk on social selling.
- Fiona Shepherd and Sinead Woodley's entertaining and engaging marketing Masterchef presentation
- Pete Jakob quipping 'Ah yes, the good old days of content-free marketing' in the afternoon panel.
- We need to align sales and marketing.
- You need influencers.
- Nurture your customers, they are real people.
- Video is important.
Stand out quotes:
- 'Deliver a level of creativity that is appropriate for your audience', Fiona Shepherd and Sinead Woodley', April Six.
- 'Connect with more empathy rather than just dumping content. We've had to be more ruthless with content, users decided which content is good', Rhiannon Prothero, SAP UK and Ireland.
- 'Only 3% of millenials consider online advertising to be credible', Robin Hamilton, inEvidence
- '40% of people choose root canal surgery over hearing a sales pitch', Tim Hughes, Oracle.
- 'Automation is not the one answer, it's just a tool', Simon Hall, formerly Head of Marketing at Dell.
- '85% of B2B buyers use social media as a part of the purchasing process', Jeremy Bevan, Cisco.
- '70% of customers view brands more positively after watching interesting content on video', Kieran Kilmartin, Pitney Bowes Software
A question from the audience in the afternoon panel highlighted the fact that most speakers came from large organisations with hefty budgets. Delegates on the other hand came from a wider pool, many of which would be, and are interested in discovering marketing solutions that are available with smaller resources.
This is of course a challenge for event organizers, as big names sell tickets, but perhaps worth considering diversifying the speakers at future events.