HubSpot provide a great example to follow when building your content strategy.
At an event last week on 'Marketing to the C-suite' one of the key themes was to use content as a channel for demonstrating value.
Addressing the concerns of your target audience and enabling them is a great way to drive engagement and differentiate from the competition.
A simple, yet brilliant example I stumbled across this morning, is that HubSpot are offering a 'Social Media Content Calendar' to download, complimented with a user guide.
Although not overly complicated, the content offers tangible value for the audience and helps individuals who are coordinating social media campaigns.
Is this really free? Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!