This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

How to offer Value with your Content

HubSpot provide a great example to follow when building your content strategy. 

At an event last week on 'Marketing to the C-suite' one of the key themes was to use content as a channel for demonstrating value

Addressing the concerns of your target audience and enabling them is a great way to drive engagement and differentiate from the competition. 

A simple, yet brilliant example I stumbled across this morning, is that HubSpot are offering a 'Social Media Content Calendar' to download, complimented with a user guide. 

Although not overly complicated, the content offers tangible value for the audience and helps individuals who are coordinating social media campaigns. 

Is this really free? Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Sign up to receive all the latest insights from Passle. Subscribe now

Tags

hubspot, content strategy, digital marketing, social media, content marketing