PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

We have an exciting opportunity for you if you would like to be involved in our AI beta testing group. This will give you access to the...

There's always a lot to get checked off as the calendar year draws to an end. Rather than wait until the New Year to publish your next...

It is clear that content has become more valuable than ever. If B2B firms were not putting a content strategy at the top of their...

Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...

I have absolutely loved reading 'Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You'.  Towards the end of the...

Technical writing is the art of synthesizing complex information into palatable, bite-sized chunks. The goal of which is to help your...

I had the honour of being invited as the first-ever guest on the Unbillable Hours podcast the other week to discuss the 'future of...

You've got your list of prospective authors ✅, you've got your process ✅, the final piece in the puzzle of getting your subject-matter...

A content calendar is a powerful thing. It keeps you accountable, takes away uncertainty about what you are doing and is a good way of...

This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...

Sometimes you need to get your boss to do something to help a deal proceed.   Their help can be priceless in the authority it brings.  I...

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...

Preventing sales opportunities slipping from one month to the next will be a familiar exercise for all of you involved in the commercial...

Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...

"People buy from people, not companies" A horrendously overused statement, but conversations I've had in recent weeks have massively...

If your job is to influence other people - it could be to sell a product, service or idea - and if you are pretty good at it then you...