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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

48 results for: content strategy
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There's always a lot to get checked off as the calendar year draws to an end. Rather than wait until the New Year to publish your next...
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It is clear that content has become more valuable than ever. If B2B firms were not putting a content strategy at the top of their...
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Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
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I have absolutely loved reading 'Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You'. Towards the end of the...
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Technical writing is the art of synthesizing complex information into palatable, bite-sized chunks. The goal of which is to help your...
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I had the honour of being invited as the first-ever guest on the Unbillable Hours podcast the other week to discuss the 'future of...
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You've got your list of prospective authors ✅, you've got your process ✅, the final piece in the puzzle of getting your subject-matter...
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A content calendar is a powerful thing. It keeps you accountable, takes away uncertainty about what you are doing and is a good way of...
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This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...
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Sometimes you need to get your boss to do something to help a deal proceed.   Their help can be priceless in the authority it brings.  I...
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'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...
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Preventing sales opportunities slipping from one month to the next will be a familiar exercise for all of you involved in the commercial...
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Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...
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"People buy from people, not companies"A horrendously overused statement, but conversations I've had in recent weeks have massively...
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If your job is to influence other people - it could be to sell a product, service or idea - and if you are pretty good at it then you...
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Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...