PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners. ...

A website project can be some of the most difficult work professional services marketers will face in their careers, they are risky,...

I have never been to a McKinsey office, nor have I worked professionally with their consultants. Yet they are a phenomenally strong brand...

No one who has been to the head office of a high-end law firm can fail to be dazzled. The atriums can be 100 feet high. The conference...

One thing we all know to be true is that change can be very difficult for many of us. Even when the outcome is so clearly promised to be...

It's been great fun returning to in-person events and meetings over the past couple of months. James Barclay and I had the pleasure of...

Infinite Global, an international media firm, recently held a virtual event with the Midtown Business Club. The keynote speakers included...

Today at the 6th Annual Law Firm Marketing Summit, hosted by the Global Legal Post, we at Passle had the pleasure of hosting a session on...

I recently stumbled upon a great online webinar showcasing some research from Hinge based on their 'High Growth Study' for law firms. ...

Each day it seems another firm announces that they are going to keep working from home as at least an option for staff after the...

The idea of sending the latest insights from your experts to their clients in a timely and efficient way is by no means new. But it is...

The way you market online should aim to replicate what your successful client-meetings look like. Ultimately you want to deliver a...

The Law Gazette reports on some interesting research commissioned by MMA digital, a lead generation company in the legal sector, that the...

ThinkWithGoogle predict that in 2019 one of the highest growth areas in marketing will be around 'Intent'.  Defined as the thoughts and...

Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...

Demonstrating what you know online is an excellent vehicle to position domain expertise.  Dr. Robert Cialdini (Prof. Psychology and...