Reading about Facebook's marked success moving to mobile made me have a look at the OS of the readers of Passle content.
Our users creating expert content are almost always in a B2B context so our audience is very different to social networks. However, I was nonetheless surprised to find that the desktop audience has increased over the last 12 months. 70% of our readers are on desktop and 30% on mobile.... with desktop up nearly 4% on a year ago.
30% mobile is by no means trivial but it is a very far cry from the numbers shown in the graph below.
This would suggest that marketers should think first about how their B2B content will appear on a desktop and thereafter worry about how it will respond to mobile.
Desktop to mobile is a massive shift, and not only did Facebook transition their audience, they made the product better, as evidenced by the increased amount of daily usage. Most companies fail to make the switch entirely but for Facebook it was the catalyst for a 5-6x increase in revenue.