One of the things that you can easily see looking at the traffic statistics on Passle, a solely B2B network, is how our traffic tracks the working day. People sit at their desks and do work. Not glamorous but true. In that senario, text is best - see the stats below.
The nice thing though is that text is also by far the cheapest & easiest form of content to produce.
EXECUTIVES DECIDEDLY OLD SCHOOL WHEN IT COMES TO BUSINESS CONTENT