One of the things that you can easily see looking at the traffic statistics on Passle, a solely B2B network, is how our traffic tracks the working day. People sit at their desks and do work. Not glamorous but true. In that senario, text is best - see the stats below.
The nice thing though is that text is also by far the cheapest & easiest form of content to produce.

/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-07-11-49-58-630-6a75c666b87c852c51a9d941.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-23-38-702-6a6223eaf739d4b296a6a522.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-15-58-554-6a62221ee61f23f448d60ff7.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-05-11-51-11-240-6a7323af0b78de4ebc8df53a.png)
