A sales funnel that works for Professional Services - and guess what?!
It isn't a funnel. That's because funnels don't work for Professional Services - don't let anyone say that they do. Shut them down!
Thanks to Brew'd for the nice infographic - there is more if you click through. Sadly the acromyn of this is A,C,D which actually isn't that easy and is instead a bit confusing.
AWARENESS – With this content you are looking to make your customers aware of your business and the industry you serve. The AUDIENCE at this stage may not be looking to buy, so don’t be sales heavy. You can’t be sure where they are in the sales journey so this content is about making the audience aware. Aware of a problem they need solving and that solutions exists. E.G Blogs – infographic – animations – memes.