If the Ryan Lochte saga has taught us anything about personal branding - it's that with one fell swoop, your reputation can be destroyed.

Having recently joined Passle as a Sales Director, I quickly realised something - people are looking at me. The notifications from Twitter and profile views from LinkedIn were ramping up and to be honest I didn't really know what people were seeing. Cue minor panic.

When we meet a new person or are introduced to a new business, we inevitably scope them out; social media being the general go to. And it's probably not the two espresso martinis I had the night before that will entice people to find out more about my company... No wonder Speedo and Ralph Lauren made swift exits from the Lochte train and began clear up campaigns of their own.

So thanks Ryan, I've had a quick social media makeover and I feel a lot better for it!