In order for this button to work, the business will need to modify its Twitter account setting to receive direct messages from anyone. From here, they can embed the new message button on their site after configuring it with the right Twitter handle and user ID. Where this will come in handy is in customer service, especially if you’re trying to buy something or have questions. What Twitter doesn’t want you to do is to not even consider Twitter when you have feedback, instead turning to chatbots on Facebook Messenger, Kik, or Slack; using email; or even calling the company’s support number.

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