Here's a great way to widen the reach of your content... We've taken some of the best "Evergreen" posts on blog.passle.net and re-authored them as short, punchy videos.
A good example of this would be the video below. It's content was inspired by this Passle post . The content was updated and re-thought a bit but basically this is a post that has already been shared well and received great traffic so there was no need to reinvent the wheel.
The videos that result from this approach are promoted on YouTube with great results. Importantly, the audience reached is entirely separate from that reached through our blog bringing us a whole new set of prospects from what is essentially the same core content.
If you have good content, I strongly recommend recycling in this way both to video and into other media.
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