25 Jul, 2022 The future of Content Marketing in professional services(?) By Samuel Page The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
16 Jun, 2021 How to transform your firm's thought leadership and drive revenue through expertise By Samuel Page Eugene McCormick The knowledge of the fee earners in a professional services firm is incredibly valuable to clients and prospects, yet that value is no...
14 Apr, 2020 Video content creation in lockdown By James Barclay Last week I had a number of clients contact me asking about how to create video content when they have no access to their normal...
31 Mar, 2020 How to look good on Zoom By James Barclay Check out this quick video with some timely advice on how to look good on video conferencing tools like Zoom. We are all learning what...
04 Dec, 2017 Content Marketing 2018 - Show what you know to drive people to see what you do By James Barclay Everyone loves a forecast list at this time of year. So what is to come in 2018? Well from what I have seen and read here are just a...
27 Nov, 2017 Dare to be Different: 5 Law Firms with YouTube Channels that Stand Out (for all the right reasons) By Passle Law firms aren’t usually associated with successful YouTube channels. Pouring through the UK’s top 200 firms, it’s easy to understand...
11 Oct, 2017 3 Tools to Create B2B Marketing Videos for Free (or cheap!) By Passle I recently created a post sharing tips for creating cheap video poems and realized the tools used are also perfect for creating B2B...
11 Sep, 2017 Everything you wanted to know about LinkedIn videos but were afraid to ask By Passle If you've spent any time at all on LinkedIn recently, you'll have noticed a wide adoption of its latest feature: video. You can now...
04 Sep, 2017 Is your content too clever? By Passle I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...
21 Jul, 2017 LinkedIn announces Native Video By Adam Elgar LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. ...
20 Jul, 2017 How can you use Passle to maximise opportunities at events? By Passle Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...
18 Jul, 2017 Top 3 AI Tools for B2B Marketing By Passle Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...
05 Mar, 2017 2 AI tools for startups on a budget By Passle I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share: 1. Jukedeck Get AI to design your video...
02 Mar, 2017 6 video types that are proven to work for professional services firms. By Sam Taylor Smart interview below with Brain Gribben of Olswang on how video could be used by the legal sector to increase new business... I would,...
18 Jan, 2017 How to involve your team in a business vlog with zero skills By Passle Below you can find Passle's 7th vlog - a fairly impressive feat when you consider my video skills at the start consisted of uploading...
29 Nov, 2016 Content Marketing for Business 101 By Passle In the video below I share some quick insights on content marketing for your B2B company. This includes: 0.26: What is content...