5/2/2023 10:55:18 AM The Power of Storytelling to Influence and Engage Your Audiences By Will Eke I had the pleasure of attending a very interesting session at the LMA 2023 last week. The talk covered exactly as the title suggested...
5/17/2022 11:45:54 AM 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
5/4/2022 11:26:02 PM Can Law firms COPE in 2022? By Connor Kinnear Adam Elgar Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
4/26/2022 2:20:24 PM Writing as a Tool for Strategy Development By Freddy Dobinson I have absolutely loved reading 'Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You'. Towards the end of the...
4/19/2022 2:34:09 PM An Attorney's Perspective: Activating your firm's voice through thought leadership By Yasmin Zand Freddy Dobinson On April 13th, Passle's very own Eugene McCormick moderated a panel discussion in partnership with the LMA Mid-Atlantic region, exploring...
3/1/2022 2:24:17 PM 8 Things I Learned in Google's Technical Writing Course By Passle Technical writing is the art of synthesizing complex information into palatable, bite-sized chunks. The goal of which is to help your...
6/28/2021 4:59:20 PM Feel like a fraud writing content? A little courage and lots of feedback will help... By James Barclay I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...
6/7/2021 5:42:06 PM Practice makes Permanent By Adam Elgar There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
3/8/2021 3:57:28 PM Pull the Trigger: The Missing Puzzle Piece of Your Content Programme By Freddy Dobinson You've got your list of prospective authors ✅, you've got your process ✅, the final piece in the puzzle of getting your subject-matter...
2/14/2020 4:54:10 PM How President Eisenhower can help you create content... By James Barclay Like many of you I have read Stephen Covey’s book 7 Habits of Highly Effective People. Number 3 of Covey’s 7 habits is ‘Put First Things...
7/25/2019 1:58:54 PM Why create a single when you have enough content for an album? Sharing your insights in a series of posts By Freddy Dobinson Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...
6/27/2019 12:00:00 AM How to engage your wider firm to create powerful expert-led content By Freddy Dobinson This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...
6/12/2019 3:05:03 PM 63% say they are “totally capable” of developing an RFP based on content they find themselves By Passle New research from Forrester tells us that 68% of B2B buyers prefer to conduct online research on their own, with 63% of them doing so...
5/31/2019 12:00:00 AM Law firms embracing technology now will benefit from the efficiencies in the future. By Will Eke I have met with a number of law firms over the past 6 months and 9 times out of 10 they are undergoing, have undertaken or are about to...
5/22/2019 12:00:00 AM Time = money. Three ways busy professionals can create authentic, effective content quickly & easily By Adam Elgar Within Professional Services, perhaps the easiest place to be able to quantify savings is in reducing wasted billable hours. Most...
9/26/2018 4:41:14 PM How to write your own comeback story: Picking up your pen after some time out of the office By Freddy Dobinson Who doesn't love the tale of a good comeback story? Well, unfortunately a lot of people returning from annual leave. Established habits...