02 May, 2023 The Power of Storytelling to Influence and Engage Your Audiences By Will Eke I had the pleasure of attending a very interesting session at the LMA 2023 last week. The talk covered exactly as the title suggested...
17 May, 2022 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
04 May, 2022 Can Law firms COPE in 2022? By Connor Kinnear Adam Elgar Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
26 Apr, 2022 Writing as a Tool for Strategy Development By Freddy Dobinson I have absolutely loved reading 'Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You'. Towards the end of the...
19 Apr, 2022 An Attorney's Perspective: Activating your firm's voice through thought leadership By Yasmin Zand Freddy Dobinson On April 13th, Passle's very own Eugene McCormick moderated a panel discussion in partnership with the LMA Mid-Atlantic region, exploring...
01 Mar, 2022 8 Things I Learned in Google's Technical Writing Course By Passle Technical writing is the art of synthesizing complex information into palatable, bite-sized chunks. The goal of which is to help your...
28 Jun, 2021 Feel like a fraud writing content? A little courage and lots of feedback will help... By James Barclay I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...
07 Jun, 2021 Practice makes Permanent By Adam Elgar There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
08 Mar, 2021 Pull the Trigger: The Missing Puzzle Piece of Your Content Programme By Freddy Dobinson You've got your list of prospective authors ✅, you've got your process ✅, the final piece in the puzzle of getting your subject-matter...
14 Feb, 2020 How President Eisenhower can help you create content... By James Barclay Like many of you I have read Stephen Covey’s book 7 Habits of Highly Effective People. Number 3 of Covey’s 7 habits is ‘Put First Things...
25 Jul, 2019 Why create a single when you have enough content for an album? Sharing your insights in a series of posts By Freddy Dobinson Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...
27 Jun, 2019 How to engage your wider firm to create powerful expert-led content By Freddy Dobinson This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...
12 Jun, 2019 63% say they are “totally capable” of developing an RFP based on content they find themselves By Passle New research from Forrester tells us that 68% of B2B buyers prefer to conduct online research on their own, with 63% of them doing so...
31 May, 2019 Law firms embracing technology now will benefit from the efficiencies in the future. By Will Eke I have met with a number of law firms over the past 6 months and 9 times out of 10 they are undergoing, have undertaken or are about to...
22 May, 2019 Time = money. Three ways busy professionals can create authentic, effective content quickly & easily By Adam Elgar Within Professional Services, perhaps the easiest place to be able to quantify savings is in reducing wasted billable hours. Most...
26 Sep, 2018 How to write your own comeback story: Picking up your pen after some time out of the office By Freddy Dobinson Who doesn't love the tale of a good comeback story? Well, unfortunately a lot of people returning from annual leave. Established habits...