I've answered a few questions in the video below as some promo work for the upcoming Integrated Live event (16-17th November). I'll be speaking about Content Marketing Trends to avoid, and Passle will have a stand on both days, so if you are around, do come and say hi (it's free to register here).

The three questions I answer briefly are:

• Should marketers focus their attentions only on digital marketing?
• What elements should be present in any content marketing campaign?
• Which social media networks should you concentrate on?