Who are the leaders that have influenced and inspired you during your career?
It is likely that there will be a handful of individuals that either directly/indirectly have shaped your perception of the qualities it takes to be a 'strong leader'. Whilst you may have ambitions to emulate these characteristics, its important to do so in your 'own style'.
Each of these tenets remain when it comes to your comms strategy and it is much easier to build mutual understanding with your readership when your content comes from you. Much as you would face-to-face, the content you create is an opportunity to showcase your insights and engage with others on a personable, knowledge-led level.
As with strong leadership therefore, when it comes to creating content it is important to be yourself, harness the experience and subject matter expertise you have gained, and serve informative value to attain the support and buy-in of your target audience.
Leaders who are true to themselves, and are seen to be leading in a way that’s natural to them, appear more authentic ─ and will find it easier to garner the support and buy in of their people. So my advice to leaders is: Don’t try to be someone you’re not. Acknowledge your own strengths and weaknesses. Play to your strengths and get others to support you where you know you have weaknesses.