17 May 2022 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
05 May 2022 Changes are coming; are you prepared? By Adam Elgar In times of plenty, it is easy to stick to old habits and not address behaviours that you know should be changed. Why bother, there's...
04 May 2022 How to create an effective content strategy By Charlotte Knight In today's competitive, digital-first world, it’s crucial for firms to create timely, relevant and valuable thought leadership to help...
19 Apr 2022 How to activate your firm's voice through thought leadership - The CMO's Perspective By Alex Reid Last week, we were fortunate enough to host a session in partnership with the LMA Mid-Atlantic region discussing how to activate your...
11 Feb 2022 What is a reasonable spend on digital marketing? By Tom Elgar No-one who has been to the head office of a high-end law firm, can fail to be dazzled. The atriums can be 100 feet high. The conference...
27 Jan 2022 Marketing Partner Forum 2022 - How marketing and business services teams can support long term growth when law firms merge By Charles Cousins In 2021 we saw law firm merger activity increase after the pandemic slowed things down in 2020, and industry experts are predicting an...
20 Jan 2022 Edelman Trust Barometer 2022 By Tom Elgar Again in 2022, the Edelman Trust report poses interesting questions for business leaders. Last year the effects of the pandemic...
17 Dec 2021 The Legal Intelligencer's Managing Partners Survey: 2021 Takeaways and 2022 Predictions By Jennifer Green The knowledgeable team at The Legal Intelligencer led an informative and engaging webinar focused on PA law firms in the competitive...
02 Dec 2021 Business Development in a Digital World - Panel Discussion with Taylor English By Freddy Dobinson, James Barclay It's been great fun returning to in-person events and meetings over the past couple of months. James Barclay and I had the pleasure of...
23 Nov 2021 Provide something of value. Top tips for engaging thought leadership from Young Entrepreneurs Council. By Olivia Backon Creating content that showcases your own insight on a topic can seem daunting…despite your expertise on a subject and ability to...
19 Nov 2021 Law firm Marketing and Business Development Leaders look back at 2021 - key takeaways from 'Ask Us Anything' Webinar.... By Jennifer Green I was lucky enough to spend my Friday afternoon attending the “Ask Us Anything - CMBDO Panel” which was led by Stefanie Marrone, an...
28 Sep 2021 CMO Series EP 12- Despina Kartson on Business Development Leadership in Professional Services By Will Eke, Sarah Connolly In this episode of the podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler.Will and Despina discuss business...
02 Jun 2021 Passle Podcast EP 27 - Alessandra Almedia Jones on diversity & inclusion in effective marketing By Will Eke, Samuel Page In this episode of the podcast, Will Eke is joined by Alessandra Almedia Jones, Director of Marketing at Baker McKenzie. Will and...
01 Jun 2021 Decoding the Greatness of Rainmakers - Recommended Event By James Barclay For the last few months, I have been enjoying Mo Bunnel's online GrowBIG Accelerator program. Focused entirely on helping those in...
01 Jun 2021 How to motivate your lawyers to contribute to your law firms blog - great advice from Good2BSocial By James Barclay This is a must-read if you are responsible for helping lawyers with their Marketing or Business Development 12 Ways to Motivate Your...
25 May 2021 Passle Insiders Club - How to Drive an Effective Thought Leadership Program at your Law Firm By James Barclay, Sarah Strachan At last week's Passle Insiders Club event we were lucky enough to have Jennifer Conley (Senior Business Development Manager at Michael,...