19 Nov, 2024 Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
31 Jan, 2024 What it takes to be a 'Rainmaker'- 5 Key Profiles in Professional Services By Will Eke As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...
15 Aug, 2023 CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
15 Aug, 2023 Lateral War Rages Over CMOs In Law Firms By Will Eke Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
02 Aug, 2023 Navigating an Enterprise Scale Website Build: Ankura's Story By Alistair Bone Charlotte Knight Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
21 Mar, 2023 Planting Trees with Thought Leadership & Passle 🌳🌲🌎 By Freddy Dobinson Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....
08 Mar, 2023 IWD 2023 #EmbraceEquity By Sarah Marwood Today, the world comes together to celebrate International Women's Day. Why? Well, how long have you got... For a start, the movement...
02 Aug, 2022 Reimagining Client Success - Case Study: Taylor English Duma LLP By Freddy Dobinson 6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...
14 Jun, 2022 CMO Series EP45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves By Charlotte Knight As the world of work evolves, law firms face unique challenges when it comes to retaining and motivating their talent. Someone...
26 May, 2022 Driving Tra(i)nsformation - The Opportunity Cost of Getting Your Time Back when Creating Content By Freddy Dobinson 12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...
17 May, 2022 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
05 May, 2022 Changes are coming; are you prepared? By Adam Elgar In times of plenty, it is easy to stick to old habits and not address behaviours that you know should be changed. Why bother, there's...
04 May, 2022 How to create an effective content strategy By Charlotte Knight In today's competitive, digital-first world, it’s crucial for firms to create timely, relevant and valuable thought leadership to help...
19 Apr, 2022 How to activate your firm's voice through thought leadership - The CMO's Perspective By Passle Last week, we were fortunate enough to host a session in partnership with the LMA Mid-Atlantic region discussing how to activate your...
11 Feb, 2022 What is a reasonable spend on digital marketing? By Tom Elgar No one who has been to the head office of a high-end law firm can fail to be dazzled. The atriums can be 100 feet high. The conference...
27 Jan, 2022 Marketing Partner Forum 2022 - How marketing and business services teams can support long term growth when law firms merge By Charles Cousins In 2021 we saw law firm merger activity increase after the pandemic slowed things down in 2020, and industry experts are predicting an...