PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In this episode of the podcast, Will Eke is joined by Alessandra Almedia Jones, Director of Marketing at Baker McKenzie. 

Will and...

For the last few months, I have been enjoying Mo Bunnel's online GrowBIG Accelerator program. Focused entirely on helping those in...

This is a must-read if you are responsible for helping lawyers with their Marketing or Business Development 12 Ways to Motivate Your...

At last week's Passle Insiders Club event we were lucky enough to have  Jennifer Conley (Senior Business Development Manager at...

Yesterday Passle hosted its second Insiders' Club event of the year on 'Structuring & Resourcing Successful Thought Leadership...

This was how Phillip McGowan, Global Marketing Director at Reed Smith kicked off Passle's Q2 Insiders Club event yesterday.  Hosted...

The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....

I wrote the post below a year ago.  It has been a hell of a year.  How we stay close to clients and reinforce our position as...

Like most businesses, we have seen a lot of change in the last few months and, having dealt with the trauma of moving to lockdown, are...

I have had a number of conversations with law firm clients over the last with weeks, discussing whether law firms should "Gate" their...

It was really exciting to do a podcast with Katherine Selway and Anneke Smits here at Passle. We talked about what it's...