PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

What does AI Advantage mean? At the Fisher Phillips AI Advantage Conference for Business Leaders, Chief AI Architect at NYU Conor Grennan...

The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...

We’re committed to making a meaningful difference to both our planet and the communities we serve. To give you a glimpse into our values,...

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the...

Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...

  As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...

Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...

Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...

Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....

Today, the world comes together to celebrate International Women's Day. Why? Well, how long have you got... For a start, the movement...

6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...

As the world of work evolves, law firms face unique challenges when it comes to retaining and motivating their talent.  Someone...

12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...

Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...

In times of plenty, it is easy to stick to old habits and not address behaviours that you know should be changed. Why bother, there's...