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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

23 results for: authenticity
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Last week, I spent part of my Thursday afternoon attending the “Three Things We Learned in 2021” live webinar presented by some of the...
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On 15th November, the 4th series of the acclaimed Netflix show The Crown was released. A few things happened simultaneously...
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I had the honour and pleasure of hosting a panel session at The (virtual) Lawyer 'Marketing Leadership Summit 2020'.  I was joined by...
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I read Oliver Taylor's first viewpoint in the PM Forums monthly magazine with interest this month as it reiterates a lot of the...
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Growing a new business unit or expanding an existing one is easier and more rewarding if you can leverage your knowledge.That's the topic...
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At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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Back in 2011 I read a book by Paul Adams called 'Grouped: How small groups of friends are the key to influence on the social web'.   My...
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When it comes to content marketing we are - of course - keen for shares.  We hope our contacts will share our content widening our circle...
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A very short video which delves into one CEO's (Shabnam Mogharabi of SoulPancake) quest to establish a 'real' connection with their...
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It is easy to see why people are approaching 2018 with a certain cynicism. In an age of "fake news" and "alternative facts", authenticity...
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Your communications as an organisation need to represent everyone who works for you and everyone you currently/intend to work with....
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My housemate forwarded me an interesting report from his firm, The Playbook, on how brands are connecting with their target audience at...
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I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...
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If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...
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Who are the leaders that have influenced and inspired you during your career? It is likely that there will be a handful of individuals...
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Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...