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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Tom Elgar
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Tom Elgar
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Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan is to promote trust in your firm (and it generally is) then clearly, firing out piles of ill-informed twaddle will not help.

However, if you have the actual experts creating the content, then this becomes a bit circular. If you wanted to do your own fact-checking, then you would be well set to talk to the real experts - like those in your own firm!

In 2005, comedian Stephen Colbert popularized the term "truthiness," which he defined as "the belief in what you feel to be true rather than what the facts will support." The word tapped into the zeitgeist. The Oxford English Dictionary decreed it Word of the Year for 2006.
www.marketingprofs.com/...

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content marketing, b2b marketing

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Tom Elgar
Co-founder

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Tom Elgar
Co-founder

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