Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan is to promote trust in your firm (and it generally is) then clearly, firing out piles of ill-informed twaddle will not help.

However, if you have the actual experts creating the content, then this becomes a bit circular. If you wanted to do your own fact-checking, then you would be well set to talk to the real experts - like those in your own firm!