15 May, 2017 | less than a minute read

How to attend a conference and take it over

Passle

Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and got phenomenal results out of it.

The key to their success? Making it about other people, not themselves. In fact, they harnessed an issue conference-goers often have trouble with themselves (connecting meaningfully with others) and made it into some very popular content indeed.

This shows the importance of preparing for a conference, instead of simply rocking up. Check out the post below to see how it was done!

This is the true story of how Nadya Khoja and I went to one of the largest marketing conferences in the world — Content Marketing Institute’s CMWorld — as nothing more than lowly attendees and burnt the mother down. Read the TRUE story of how @iconiContent and @NadyaKhoja took over #CMWorld 2016 w/o being speakers ... CLICK TO TWEET Before you head off to your next event, let’s spend a few minutes unearthing exactly how we turned one conference into: Four articles (two guest posts at major outlets) Thousands of social shares and counting A host of on-going relationships with key influencers Countless links and mentions A one-on-one sit down with Joe Pulizzi Two full interviews where we were the subjects Tons of new friendships And an invitation to be a speaker next year … All without being keynoters ourselves.

iconicontent.com/...