Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and got phenomenal results out of it.

The key to their success? Making it about other people, not themselves. In fact, they harnessed an issue conference-goers often have trouble with themselves (connecting meaningfully with others) and made it into some very popular content indeed.

This shows the importance of preparing for a conference, instead of simply rocking up. Check out the post below to see how it was done!