PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Cross-selling has been talked about for decades, yet very few firms feel they have really cracked the nut. That tension between the...

Last Friday, at the closing plenary of the LMA North East Conference, moderated by Matt Plavnick, a standout panel featuring Ryan Cooke,...

Cross-selling has long been talked about in legal marketing circles - but for many firms, it remains an untapped opportunity. We know...

After the incredible response to our recent cross-selling focused events, we are bringing our next CMO Series roadshow to New York....

What does AI Advantage mean? At the Fisher Phillips AI Advantage Conference for Business Leaders, Chief AI Architect at NYU Conor Grennan...

In a panel moderated by Gail Harvey (Senior Manager, Global Client Strategy, Jones Day), branding experts from across the legal and...

Against a backdrop of increasing external scrutiny and real-time public reaction, the discussion focused on preparing for internal and...

CMO Series Live 2025 came to a crescendo with unmissable, exclusive insights from the second half of the afternoon's sessions.  The...

CMO Series Live 2025 continued to bring impactful insights and takeaways into the afternoon. Here's a summary of the first half of the...

As we continue to recap CMO Series Live, let's dive right into the second half of the morning sessions and look back at the brilliant...

On Thursday, June 5th, we hosted our second-ever CMO Series Live in New York! Today, we are bringing you a recap of the amazing insights...

Today I’m attending InterAction’s Accelerate event in London, and one session I was especially looking forward to was “Professional...

The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...

If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...

Our flagship conference, CMO Series Live, is returning to New York this summer on Thursday, 5th June.  Last year saw over 200 C-Suite...

Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...