Here's a familiar tale: You've created a great blog post or article and pressed "publish." Job done, right? Only if you don't want the right people to read it. With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach. Here are 10 ideas to try: