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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this excellent primer on the Six Principles of Persuasion. 

Narrated by Dr. Robert Cialdini, the Godfather of the topic, and his longtime collaborator, Steve Martin.

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence.

Tags

content marketing, b2b marketing, influence