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Content creation and the power of flattery

Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them out:

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Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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