In one of my presentations on making your content travel further I suggested to delegates that they might want to hang out on message boards like Mumsnet, if that's where their audience is.
This usually elicits a few laughs, but I'm actually quite serious. If your business is targeting parents in some way, whether through insurance or law or education or medicine, etc, then somewhere like Mumsnet is the perfect place to interact with your prospects by helping them and providing value.
The article below gives you a few ideas on how to find the right forum for your niche, as well as best practice for interactions. It's certainly worth a look if you'd like to find your mumsnet
Forum marketing is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases. Many forum users are also respected experts and bloggers in the specific topics covered by the forum. Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide. Follow this step-by-step guide to effectively use forum marketing as a part of your overall online marketing strategy and avoid some common mistakes.